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Marketing advice in plain English, from someone who's done the work.
September 2026 · 5 min read
What a fractional CMO actually does
The title gets thrown around a lot. Here's what the job looks like in practice, and how to tell whether you need one.
Read the postSeptember 2026 · 6 min read
Marketing when you're the whole department
For the owner doing marketing at 9 p.m. after their actual job: a smaller, saner system that keeps running when you get busy.
Read the postOctober 2026 · 5 min read
Using AI for content without sounding like a robot
AI can produce a month of content in an afternoon. Whether any of it sounds like you depends on what you build around it.
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